TORONTO MEN’S FASHION WEEK

CREATIVE DIRECTED, PRODUCED AND STYLED CAMPAIGNS FOR

-NATIONAL PRINT

-MARKETING COLLATERAL,

-SOCIAL MEDIA MARKETING,

-OFFICIAL ONSITE GRAPHIC MATERIALS AND VIDEO ADVERTISING PURPOSES

TARGET DEMOGRAPHIC

MALE 18 - 65, AVG. ANNUAL HOUSEHOLD INCOME

40K+, INTEREST IN FASHION & GROOMING

PLACEMENT & REACH

VIDEO APPEARED ON DUNDAS SQUARE TO AN
EST. AUDIENCE IMPRESSION OF 1.5M

STREET BANNER ADVERTISING EST. IMPACT OF 250K

TICKETING AND ONSITE MATERIAL EST. REACH OF 10K

MATERIALS USED IN CONJUNCTION WITH TOM* OPENING NIGHT PARTY & FASHION SHOWS TO AN EST. AUDIENCE OF 25K