TORONTO WOMEN’S FASHION WEEK
CREATIVE DIRECTED, PRODUCED AND STYLED CAMPAIGNS FOR
-NATIONAL PRINT
-MARKETING COLLATERAL,
-SOCIAL MEDIA MARKETING,
-OFFICIAL ONSITE GRAPHIC MATERIALS AND VIDEO ADVERTISING PURPOSES
TARGET DEMOGRAPHIC
FEMALE 18 - 65, AVG. ANNUAL HOUSEHOLD INCOME 40K+
INTEREST IN FASHION & GROOMING
PLACEMENT & REACH
VIDEO APPEARED ON DUNDAS SQUARE TO AN
EST. AUDIENCE IMPRESSION OF 1.5M
STREET BANNER ADVERTISING EST. IMPACT OF 250K
TICKETING AND ONSITE MATERIAL EST. REACH OF 10K
MATERIALS USED IN CONJUNCTION WITH TWFW OPENING NIGHT PARTY & FASHION SHOWS TO AN EST. AUDIENCE OF 25K